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Marketing technology consultancy · Atlanta, GA

We plan and build the technology behind your marketing.

Analytics and tag management, websites, CRM and marketing automation, SEO and AI tools. The same team that writes the plan sets up the tools, connects the data and builds the reports.

For marketing teams at growing companies and enterprises. Based in Atlanta, working across the U.S.

Request a free 30-minute call View services
  • Enterprise backgroundTag management, analytics and data pipelines on large, high-traffic sites
  • Strategy and implementationThe people who plan it also build it
  • Platform-independentNo referral fees from software vendors
  • Based in AtlantaIn person locally, remote everywhere else

Platforms we implement

  • Google Analytics 4
  • Google Tag Manager
  • Adobe Analytics
  • Tealium
  • Segment
  • HubSpot
  • Salesforce Marketing Cloud
  • WordPress
  • Shopify
  • Looker Studio
  • BigQuery
  • Google Search Console

The problem

Five vendors, and each one reports a different number.

The strategy is in a slide deck. One agency has the website, another has the marketing tools, a third does SEO, and analytics belongs to whoever set up the tags a few years ago. Leadership ends up arguing about which report is right instead of deciding what to do next.

  • Reports that don’t match, so budget decisions stall
  • Tools that do the same job, and integrations nobody owns
  • A website you can’t measure well enough to improve
Fragmented marketing Five areas (strategy, website, MarTech, SEO and analytics), each run by a different vendor with its own tools, data, targets and reports, and nothing linking them. Strategy Agency A Own tools Own data Own KPI ReportsBrand goals Website Web shop Own tools Own data Own KPI ReportsTraffic MarTech Vendor Own tools Own data Own KPI ReportsLeads SEO SEO firm Own tools Own data Own KPI ReportsRankings Analytics Contractor Own tools Own data Own KPI ReportsSessions
  • StrategyAgency AReports: Brand goals
  • WebsiteWeb shopReports: Traffic
  • MarTechVendorReports: Leads
  • SEOSEO firmReports: Rankings
  • AnalyticsContractorReports: Sessions
How it usually looks. Each vendor tracks its own number, and nobody is responsible for the whole picture.

How we approach it

We plan the pieces together.

Strategy, the website, the tools, the data and the reporting get planned at the same time by the same team. So the website feeds the CRM, the CRM matches your analytics, and the reports answer the questions leadership actually asks.

Five layers, one plan Strategy, experience, technology, data and measurement, planned together. Work moves from strategy through to measurement, and what the measurement shows goes back into the strategy. What you learn goes into the next plan 01 Strategy Goals, audiences, roadmap 02 Experience Website, journeys, content 03 Technology MarTech stack, integrations 04 Data Data layer, tagging, consent 05 Measurement Analytics, search, reputation
  1. 01
    StrategyGoals, audiences, roadmap
  2. 02
    ExperienceWebsite, journeys, content
  3. 03
    TechnologyMarTech stack, integrations
  4. 04
    DataData layer, tagging, consent
  5. 05
    MeasurementAnalytics, search, reputation

↺ What you learn goes into the next plan

How we set it up. The same plan runs through every layer, and what the numbers show goes back into the next round of decisions.

Services

Eight services. Most clients use more than one.

Hire us for one thing or several. Either way, we plan the work with the rest of your setup in mind.

Strategy & architecture

Figure out what to do, and design the setup that will do it.

Experience & build

Build the website and the paths customers take through it.

Measurement & growth

Track results, get found in search, and look after your reputation.

AI for marketingUse AI where it saves real time, with a person checking the output and the results measured. Explore AI for marketing

Outcomes

What should change for you.

These are the results we plan engagements around and report on. Which ones matter most depends on where you’re starting from.

  1. 01

    A better experience for customers

    Pages and journeys built around what people are trying to do, then adjusted based on what the data shows.

    Website design & development · Digital experience optimization

  2. 02

    Easier to find

    You show up in search results, and in AI answers, for the questions your buyers ask.

    SEO & organic growth · Online reputation management

  3. 03

    Numbers you can trust

    GA4, your ad platforms and your CRM agree closely enough that meetings start from the same figure.

    Analytics & measurement

  4. 04

    More out of your tools

    Fewer overlapping subscriptions, integrations that work, and platforms set up properly.

    MarTech consulting

  5. 05

    More inquiries and sales

    Clearer paths to contact or checkout, tested and adjusted instead of redesigned every few years.

    Digital experience optimization · Website design & development

  6. 06

    Less manual work

    Reports that build themselves, systems that are written down, and AI where it takes real busywork off your team.

    AI for marketing · MarTech consulting

  7. 07

    Better budget decisions

    Spend moves toward what's working, and gets reviewed on a regular schedule.

    Marketing strategy · Analytics & measurement

How we work

Audit, plan, build, improve.

Every step ends with something you can use. Most clients start with a short audit, so you can see what we find before you commit to anything bigger.

  1. 01

    Audit

    We look at your strategy, tools, data, website and search presence and compare them with your goals.

    → Findings and priorities

  2. 02

    Plan

    We work out what should change and in what order: the roadmap, the measurement plan, the technical specs.

    → Roadmap and specs

  3. 03

    Build

    We do the work. Build, configure, connect, test and launch.

    → Working systems, written up

  4. 04

    Improve

    We measure, adjust and train your team, or stay on to help if you want us to.

    → Reporting and a list of what to test next

Audit, plan, build, improve A four-step loop. Audit the current setup, plan the changes, build them, then measure and improve, which feeds the next audit. 01Audit02Plan03Build04Improve Measured
What we measure at the end becomes the starting point for the next audit.

Selected work

Experience at enterprise scale.

  • Enterprise tag management

    Governed tag deployments across large, high-traffic properties.

  • Analytics platforms

    Implementation and administration of enterprise analytics suites.

  • Personalization engines

    Audience and content targeting programs at scale.

  • Data pipelines

    Moving marketing data reliably between collection, warehouse and activation.

Our practitioners have built and managed marketing technology programs at enterprise scale in these areas. We’re still writing up detailed case studies with client approval. In the meantime, ask on a call and we’ll walk you through relevant examples.

How we’ll report results

Why ATL Martech

Strategic enough for the enterprise. Agile enough to actually get things done.

Big consultancies are thorough, but you pay for the size of the team. Agencies are good at producing work, usually inside one channel. We’re small on purpose: senior people who can handle the planning and the implementation, and who pay attention to how your channels fit together.

About us and how we work

Large consultancyTypical agencyATL Martech
Who does the workLarge delivery teams, often juniorAccount and production teamsThe senior people who scoped it
Strategy and implementationOften separate practicesImplementation-ledOne team, end to end
Platform adviceOften tied to partnershipsVariesIndependent, no referral fees
Starting pointLarge programsRetainers or campaignsA scoped audit or assessment
MeasurementA separate practiceOften channel-reportedBuilt into every engagement

Generalizations, not rules. Plenty of good firms break them.

Insights

Straight answers to questions we hear a lot.

All articles

MarTech consulting · 6 min read

What does a marketing technology consultant do?

A plain description of the job and the documents it should leave behind, plus a few ways to spot a reseller dressed up as a consultant.

Read the article

Website design & development · 7 min read

Website redesign vs. optimization: how to decide

If the platform or the site structure is what's holding you back, a rebuild is probably justified. If a handful of pages are underperforming, fix those pages. This article helps you work out which situation you're in before the budget is committed, and how to keep your search traffic if you do rebuild.

Read the article

MarTech consulting · 6 min read

MarTech consultancy vs. marketing agency: which do you need?

Agencies and MarTech consultancies solve different problems. Work out which problem you actually have before you hire anyone.

Read the article

FAQ

Questions people ask before hiring us.

If yours isn’t here, just ask. See all questions

What does ATL Martech do?

ATL Martech is an Atlanta-based marketing technology consultancy. We connect marketing strategy, technology, data and digital experience, and then implement the work: marketing strategy, MarTech consulting, website design and development, digital experience optimization, analytics and measurement, SEO, online reputation management, and AI for marketing.

How does an engagement start?

With a free 30-minute conversation about your goals, stack and constraints. If there's a fit, we propose a fixed scope with specific deliverables and timelines. Many engagements start with a focused audit or assessment.

Who will actually do the work?

Senior practitioners. The people who design the plan are the people who implement it, so nothing gets lost in a hand-off.

Do you offer white-label or subcontracted work?

Yes. Agencies, consultancies and other firms can bring us in as a subcontractor on their client work, under their brand or their umbrella organization. We follow your process and reporting format, work through your team or directly with your client as you prefer, and keep the client relationship yours. Confidentiality terms go in our agreement with you.

Are you affiliated with any software vendors?

No. We're platform-independent and don't take referral fees, so our recommendations are based on your requirements, budget and team.

Next step

Tell us what’s not working.

Start with a 30-minute call about your goals, your setup and what’s getting in the way. You’ll come away with a clear next step, whether or not we end up working together.

Request a free 30-minute call

Prefer email? contact@atlmartech.com